How risky is the treatment to increase the size of the buttocks? The question arose after he died within 24 hours

 How risky is the treatment to increase the size of the buttocks? The question arose after he died within 24 hours

Alice Webb, 33, who underwent non-surgical BBL treatment in the UK, died within 24 hours of the treatment.

Due to the influence of social media and the increasing pressure to look beautiful, the attraction of unsafe cosmetic treatments among young people is increasing rapidly.

Experts have expressed concern that such treatments by unqualified people are causing infection and serious health risks.

The desire to shape the body according to their wishes is increasing in many people now. Especially the attraction of young women towards cosmetic treatment to make the buttocks look bigger and more attractive is increasing.

These treatments are becoming popular due to attractive body photos on social media, celebrity lifestyles and the pressure to look beautiful. However, such body shape changing treatments are not always safe.

33-year-old Alice Webb from the UK also decided to undergo a 'non-surgical Brazilian Butt Lift' (BBL) treatment to give her buttocks a raised shape.

She felt that the treatment would be done in a few hours and she would be able to return home to her five children. However, she was never able to return home after the treatment. He died within 24 hours of treatment.

Alice's death How safe are cosmetic treatments to change body shape? The debate has started again.

How is the buttock enlargement treatment done?

In the non-surgical BBL procedure, a large amount of 'dermal filler' is injected into the body to increase the size of the buttocks.

Dermal fillers are a type of gel-like substance that is used to make a part of the body look fuller or plumper. It is often used to reduce facial wrinkles, plump the skin and change the shape of some parts of the body.

However, applying large amounts of such substances to sensitive parts of the body can lead to infection, tissue damage, and other serious problems.

Alice's death is seen as the first death in the UK following non-surgical BBL treatment. A formal investigation is being conducted into the cause of his death.

Easy access, but increased risk

Cosmetic treatment has now reached from large beauty centers to small beauty parlors, rental rooms and hotel rooms. During the study conducted by the BBC, some such places were found, where large amounts of fillers were being injected into the body without adequate medical arrangements and safety standards.

In some cases, it was found that even medicines that require a doctor's advice were given without proper examination. During the investigation, it was found that unlabeled weight loss injections were also being sold through social media.

The number of women experiencing problems after treatment is increasing

Many of the women interviewed during the research said they suffered serious problems after the procedure, which they thought was a low-risk and common cosmetic treatment.

Some women had infections and some had to be admitted to the hospital. According to cosmetic treatment organization 'Save Face', he has received complaints from many people who have been seriously affected.

After a woman's eye surgery went wrong, she had to face the problem of not being able to close her eyelids completely. Another woman had a hole in her intestine during liposuction.

Ashton Collins, director of the organization, said that such incidents are very worrying. According to him, many are considering cosmetic needle treatment as a normal beauty service, while there are health risks associated with it.

Social media and the pressure to look good

Previously, cosmetic treatments were seen to be especially associated with the financially capable and aging population. People used to do such treatments to reduce the effects of age.

But its form has changed a lot in the last decade. Nowadays, dermal fillers, botox and other treatments to change body shape have been promoted to target young people.

According to experts, social media and the entertainment sector have also played a major role in this. Big lips, plump cheeks, plump buttocks and a perpetually youthful face are presented as the standard of beauty that many people want to look like.

According to Ashton Collins, the director of 'Save Face', due to social media, many people have started to see such treatments as normal beauty services rather than health-related procedures.

According to him, people are considering needle treatments as normal, just like nail decoration or eyebrow shaping services.

But the reality is different. Medical knowledge, proper testing and a safe environment are necessary in such treatments through needles in the body.

The problem of choosing cheaper and easier options than merit

According to experts, many people do not pay enough attention to the qualification, experience and safety of the person treating them.

Due to low prices, easy access and attractive results seen on social media, many customers are reaching the risky place.

Some people are not aware that treatments like Botox are also medical procedures. Before starting such treatment, it is necessary to have a health check and information about the risks.

According to Ashton Collins, people do not take the possible risks seriously because only the positive aspects of such treatments are shown on social media.

Rapid expansion of the cosmetic needle market

An integrated v. keeping an official profile of people working in this field In the absence of this situation, it is not clear what the real size of this market is.

A study conducted by Dr. Alexander Zargaran, a plastic surgeon of the British National Health Service (NHS) and a researcher at University College London, has shown a great increase in Botox services.

According to him, in 2025, around 20,000 people across the UK were providing such services. While in 2023, this number was only about three and a half thousand.

This shows that the cosmetic treatment market is expanding at a very fast pace.

The study also showed another worrying aspect. The number of people who do not have medical qualifications is increasing.

According to the study, between 2023 and 2025, the ratio of people who do not have medical qualifications to give beauty treatments increased from 12 percent to about 25 percent.

Increased risk when regulation is weak

In the UK there is still no very strict legislation for the use of dermal fillers. It is said that anyone who claims to have received training can legally provide such services.

But health workers like doctors, nurses and dentists are under the supervision of separate regulatory bodies. If there is a complaint against them, there is a system to investigate and take action.

There is no such clear monitoring system for people who give cosmetic treatment but do not have medical qualifications. Because of this, experts say, clients are often confused about the therapist's actual qualifications, training, and where to go when a problem arises.

Joanne, who has been battling infections since treatment

Before Alice Webb's death, there was another woman who suffered from similar treatment. In June 2024, a woman named Joan went to a makeshift clinic in Essex, UK to undergo non-surgical BBL treatment.

He felt that this method would be less risky than going abroad for surgery. Her desire was only to give the buttocks a slightly raised and attractive shape. But after the treatment, the situation was different than expected.

During the treatment, about one liter of filler was injected into his body. After some time he got a serious infection. After his condition worsened, he had to be admitted to the hospital.

According to Joanne, two years after the treatment, the scars and scars still remain on her thighs and buttocks.

She says, 'I had to return immediately from that place.'

The desire to look good increases the risk

According to experts, the desire to change body shape is not wrong in itself. But when doing such treatment, its risk, the qualification of the person treating and the safety of the treatment place are the most important.

Dermal fillers are usually gel-like substances made from hyaluronic acid. It is used to plump up the skin and lift certain parts of the body.

But when large amounts of such substances are used in sensitive parts of the body, infections, tissue damage and other complications can occur.

Why is the attraction growing in the young generation?

At one time, cosmetic treatment was known as an antiaging treatment. But now its attraction has increased among the young generation as well.

Big lips, raised cheeks, attractive body shape and desire to look younger are attracting people towards these treatments.

According to experts, the image of a 'full body' shown on social media can increase people's dissatisfaction with their bodies.

Many people only look at the results on social media. But they do not get enough information about the health risks that may be behind it.

The problem of victims seeking justice

In 2023, a 28-year-old woman named Louise Moller also underwent liquid BBL treatment. After four days of treatment, his health worsened. He developed a serious infection (sepsis) and had to be taken to the hospital.

Her condition was so severe that doctors had to remove a large part of her buttocks to prevent the infection from spreading.

Louise's mother filed a complaint against the therapist. But the investigation process of the incident became very complicated. The victim's family complained that it was difficult to get justice when one body showed responsibility to another body.

Experts say that due to weak supervision in the cosmetic treatment sector, people who have problems complain, action is taken against the culprits and preventing such incidents in the future has become a challenge.